Words Matter–Words Proven By Dataupia.

For sentimental reasons I’ve taken interest in Dataupia. See, their offices are in One Alewife Center, Cambridge, Mass and due to my background in NUMA technology I harbor sentimental feelings for the MIT Alewife System, which, along with DASH were truly the front-front runners in early non-commercial implementations of NUMA technology. However, beyond that cursory connection between Dataupia’s operations location and an obscure non-commercial NUMA system, I quickly find myself confounded by Dataupia. But confounded on the basis of the technology?  Oh, no, I’m much too petty for that.

What confounds me is how to pronounce the name of this outfit. Yes, you heard right. Let me get this straight, I’m told that some pronounce it day-tah-toe-pee-yah. Ugh, I only see one letter t. I’ve heard folks pronounce it day-tah-yoo-toe-pee-ah. I say it is impossible to get more than 5 syllables out of Dataupia and I still only see one letter t.

That leaves me with the only phonetically correct possibility: day-tah-you-pee-ah.

How Much Data (Love) Do You Need?
I hate poor marketing…with a passion. Even more so when it smells so similar to a Leo Sayer tune. Check out the following screen shot. What does “as much data as an organization needs” mean? But honestly, repeating the very same lyrics in the next stanza-just for emphasis sake, or just in case we had forgotten so quickly. And while I’m being so petty, could someone tell me what in the heck “persistent access” is supposed to mean? Even after reading that pair of words twice within 20 words in the same paragraph I still don’t understand it. The only thing that comes to mind when I think of persistent access is VNC or Sun Ray. Anyway, here is the screen shot:

Proofless Benchmarks
Does anyone see any proof in this link to a supposed “benchmark?”

6 Responses to “Words Matter–Words Proven By Dataupia.”

  1. 1 Samantha Stone June 27, 2008 at 8:52 pm

    Thanks for the feedback on our website. It’s always great to know people are reading our materials.

    I thought your readers would like to know that Dataupia is pronounced – Day-toe-pea-ah. The name was a melding of the words data and utopia.

    In a nutshell, Dataupia has developed the first and only Data Warehouse Appliance that easily and affordably enables Oracle to scale across a wide spectrum of business intelligence and data warehouse applications.

    All the best,

  2. 2 kevinclosson June 27, 2008 at 9:04 pm

    Wow Samantha, that was fast. My site gets between 800 and 1,100 views per day but by the time you posted your comment only 2 of my blog readers had clicked through to your site.

  3. 3 Robert Klemme June 30, 2008 at 12:13 pm


    you write “In a nutshell, Dataupia has developed the first and only Data Warehouse Appliance that (1) easily and (2) affordably enables Oracle to (3) scale across a wide spectrum of business intelligence and data warehouse applications.”

    This sounds too good to be true. Either it’s easy and scales, then it can’t be cheap (aka “affordable”). Or it is affordable and scales but then it cannot be used easily. Or it is easily and affordable but then the spectrum will not be as wide as you want to make us believe…

    I tried to get at least a glimpse of what the product does but the most concrete statement was that “data can be loaded on the appliance”. Yet, presence of the appliance is said to be transparent for users of the databases involved. I’m not saying the product is not worth the money but the website gives away too little detail about what it does. But this is exactly what a product website is supposed to do.

  4. 4 Samantha Stone June 30, 2008 at 7:53 pm

    Although it does sound too good to be true, we believe you should be able to scale easily and affordabily. Our solution starts at $19,500. This on-demand web event might answer some of your questions.


    Thanks for the continued input.


  5. 5 Joe July 4, 2008 at 7:40 pm

    Me again. This product is very, very real.

    It works as an external table in Oracle so it’s transparent to all your BI tools. They do a lot of work with SQL that Oracle passes to make it usable.

    You have to re-point your ETL loads at Dataupia directly but they should run with very little alteration.

    Speed is 10x Oracle at these volumes (2Tb+). Not quite as fast as Netezza, et al.

  6. 6 Jeff Cotrupe September 25, 2010 at 3:53 pm

    I realize I’m two years late to this “party” but I like this piece. All I can say is, in a world where a musical artist could spell her name Sade and expect the world to pronounce it “shar-day,” I’ll believe (though not always be able to stomach) anything.

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